Time Warner Cable Celebrates Hispanic Heritage Month By Empowering Customers With Access To Latin Sensation Don Omar And Universal Pictures’ Box Office Blockbuster Fast Five

Written by Micci. Posted in Time Warner Cable

Time Warner Cable is kicking off its Hispanic Heritage Month celebration by offering its customers opportunities to express their passion for music and movies, in partnership with Latin reggaeton sensation Don Omar.

To celebrate the Hispanic Heritage Month campaign, and extending through November, Time Warner Cable has launched “The Fast Five Challenge.” In addition to TV spots that will feature Don Omar as the spokesperson, “The Fast Five Challenge” is based on Universal Pictures’ box office sensation Fast Five, which features Don Omar. The fifth and most successful film in the popular The Fast and the Furious franchise, Fast Five has generated over $600 million in global ticket sales since its debut in theaters last April.

Customers in the New York, Dallas and Los Angeles areas are invited to participate in an online sweepstakes through an interactive Facebook application on the MiCultura page at www.facebook.com/micultura. Entrants will be challenged to correctly order sequential scenes of the Fast Five movie for the chance to win a trip to one of the countries where The Fast and Furious films have been shot (Japan, Brazil, Dominican Republic or Mexico.) Three lucky concert ticket prize winners will also enjoy a trip to Los Angeles to be a part of a private reception with Don Omar. Additionally, customers can win concert tickets for Don Omar’s performance in their local area. The New York, Dallas and Los Angeles concerts will take place during the months of November and December. The Sweepstakes ends on November 5, 2011.

“This year’s Hispanic Heritage Month campaign helps us to further deliver on our customers’ love for music and movies,” said Marisol Martinez, senior director Acquisition Marketing at Time Warner Cable. “We enthusiastically work on connecting with our customers through ways that connect to the things that they are most passionate about. We are thrilled to work along side Don Omar to make this customer experience possible and to be able to provide the Fast Five movie on our On Demand platform.”

Time Warner Cable digital customers can watch all of the films in The Fast and Furious series, including Fast Five in both English and Spanish, on Movies On Demand. The films are located on the Movies On Demand channel under Fast and Furious option in the By Genre category. The Spanish version of Fast Five is available in the By Genre category under SAP option.

Enter Time Warner Cable’s Super Connector Search For A Chance To Star In A Connect A Million Minds Commercial

Written by Micci. Posted in Time Warner Cable

Calling all Super Connectors!  As part of its Connect a Million Minds (CAMM) initiative, Time Warner Cable (TWC) has launched Time Warner Cable’s Super Connector Search.  This new, user-generated contest spotlights Time Warner Cable customers that are connecting young people in their communities to the wonders of science, technology, engineering and math (STEM).   By entering the contest, customers are eligible to win a starring role in a Connect a Million Minds commercial and up to $25,000 in grants for the STEM non-profit organization of their choice. Through the Super Connector Search, Time Warner Cable will contribute $125,000 to afterschool STEM organizations across the country.

Now through October 16th, customers are invited to enter TWC’s Super Connector Search by visitingwww.connectamillionminds.com.  On the CAMM website, customers can share how they’ve connected young people in their lives to STEM by writing a brief essay and uploading a related photo. As part of the entry process, customers will name a STEM non-profit organization that they would like to support if chosen as a winner.

One local winner from each TWC market will star in their very own Connect a Million Minds public service announcement, which will be produced by Time Warner Cable and will run on air in their local market.  Additionally, the local winners will receive a $5,000 grant for their selected non-profit organization.

But, the competition doesn’t stop there!  From November 28th through December 11th, the public service announcements created by each of the local contest winners will be featured on www.connectamillionminds.com for public voting. The entry with the most votes will be named the “People’s Choice” and the STEM non-profit organization selected by the People’s Choice titleholder will receive an additional $10,000 cash grant.

In addition to the People’s Choice winner, a panel of judges will select a national winner from the pool of the local contest winners. The national winner will be flown to Los Angeles or New York City, where they’ll participate in a television shoot for a Connect a Million Minds public service announcement that will run throughout Time Warner Cable’s national footprint. In addition to this exciting on-air opportunity, the national winner of TWC’s Super Connector Search will receive a year of Time Warner Cable service and an additional $10,000 grant for their preferred STEM non-profit organization.

Time Warner Cable Makes $1 Million Commitment to Run Broadband Adoption PSAs

Written by Micci. Posted in Time Warner Cable

As part of its effort to promote the expansion of broadband services to all Americans, Time Warner Cable (NYSE: TWC) has pledged to carry $1 million worth of Public Service Announcements (PSAs) for the Broadband Opportunity Coalition (BBOC). The PSA series emphasizes the importance of broadband Internet adoption for economic success in the 21st Century economy, particularly for struggling communities.

Time Warner Cable will carry the PSAs in English, Spanish and five other languages during a two-year period beginning in 2012.

The PSAs are part of the BBOC’s National Broadband Adoption Awareness campaign. The campaign was funded by a $28.5 million Broadband Technology Opportunity Program (BTOP) grant from the National Telecommunications and Information Administration (NTIA). Funds for the BTOP grant are included in the American Recovery and Reinvestment Act of 2009.

BBOC is composed of five of the nation’s largest civil rights organizations: the National Urban League, National Association for the Advancement of Colored People (NAACP), National Council of La Raza (NCLR), Asian American Justice Center (AAJC) and the League of United Latin American Citizens (LULAC). The coalition teamed with the global non-profit One Economy to execute its adoption initiative. The Joint Center for Political and Economic Studies provides research support for BBOC and the Minority Media and Telecommunications Council is providing legal, policy and PSA placement support.

“Time Warner Cable recognizes the importance of broadband adoption for education, employment, and competitiveness in the digital age,” said Gail MacKinnon, Time Warner Cable EVP and Chief Government Affairs Officer. “Promoting broadband adoption through BBOC’s PSAs will reinforce our efforts to reach out to the communities we serve.”

“There are far too many Americans unaware of the relevancy and importance of broadband,” said Rey Ramsey, Co-Chairman BBOC/Founder and Chairman of the Board, One Economy Corporation. “This generous contribution from Time Warner Cable will enable us to reach the population that is most in need of maximizing the full potential of technology and broadband.”

Time Warner Cable To Report 2011 Third-Quarter Results

Written by Micci. Posted in Time Warner Cable

Time Warner Cable Inc. (NYSE: TWC) will report its 2011 third-quarter results on Thursday, October 27, 2011, before the market opens.  Senior management will host a conference call beginning at 8:30am ET to discuss the results.

The earnings press release will be sent out and available on our Web site prior to the market opening.

You are invited to listen to the call live on our Web site at www.timewarnercable.com/investors.  There will be a replay available on our website beginning approximately two hours after the call has ended. 

If you wish to dial in, instructions for the call are:

In the United States:                 888-677-9025
Outside the U.S.:                       210-835-9584
Passcode:                      TWC3Q11

Please dial in at least ten minutes before the call’s scheduled start to ensure you are connected in time for the beginning of the call.

A replay will also be available starting approximately two hours after the call has ended and will run through midnight ET October 31, 2011, at the following numbers:

In the United States:                 866-470-8797
Outside the U.S.:                       203-369-1497
No passcode is required for either of the replay numbers.

X-MEN Take Over Time Warner Cable Movies On Demand

Written by Micci. Posted in Time Warner Cable

Bring out your inner comic geek and relive your favorite X-MEN characters on Movies On Demand this weekend. Time Warner Cable is offering its digital customers a variety of popular films based on the famous comic book series including the newly released X-MEN First Class three weeks before Netflix and Redbox. The film category includes behind-the-scenes footage and interviews from X-MEN First Class at no additional cost. The X-MEN category will run on Movies On Demand through October 14 and includes the following films:

  • X-Men: First Class
  • X-Men
  • X2
  • X-Men Origins: Wolverine

 

Behind-the-scenes extras include:

  • Direct Effect: Bryan Singer and Matthew Vaughn
  • World Premiere
  • In character with James McAvoy
  • In character with Michael Fassbender
  • In character with Jennifer Lawrence
  • In character with Kevin Bacon

 

Digital customers can watch any of these films by visiting the By Genre category located on the Movies On Demand channel and clicking on the X-MEN option. For movie trailers and more information on Time Warner Cable Movies On Demand, please visit www.twondemand.com/movies.

Time Warner Cable Kids On Demand Keeps The Fun Going While Kids Are Back In School

Written by Micci. Posted in Time Warner Cable

Summer is over and the kids are back in school but that doesn’t mean that they can’t watch the shows they love. Give your kids the opportunity to watch their favorite programs on a schedule that works for everyone in your home. Whether it’s before or after school or even on the weekends, Time Warner Cable Kids On Demand offers your family instant access to a wide variety of free popular and educational shows from the most-loved kids channels. From Dora the Explorer to iCarly, to all-time favorites like Scooby Doo, Tom and Jerry, Dexter’s Laboratory and The Flintstones, they’ll all be right on your TV and ready to play anytime you or your kids want. Plus, many shows are available in both English and Spanish.

Kids On Demand and Kids Pre-School On Demand are available at no additional cost to digital customers. All programs and previews are rated G, PG, TV-Y and TV-Y7 under the TV Parental Guidelines.

Kids On Demand includes programming from the following networks:
Boomerang
Cartoon Network
Disney Channel
Disney XD
Kabillion
Nickelodeon
The Hub

Kids Pre-School On Demand includes programming from the following networks:
Disney Junior
Nick Jr.
Sprout
BBC Kids

Spanish programming on Kids On Demand includes:
Disney en Español
Nick en Español

Sprout en Español (Kids Pre-School On Demand)

Digital customers can watch programs from these networks and more by tuning to their Kids On Demand and Kids Pre-School On Demand channels. For more information on Time Warner Cable Kids On Demand and Kids Pre-School On Demand, please visit www.twondemand.com/TV and click the Kids or Kids Pre-School categories.

New Ad Campaign Featuring Telemundo Actress, Gaby Espino, Promotes Time Warner Cable’s El Paquetazo Digital TV And High Speed Internet Double-Play Bundle, And Whole House HD DVR

Written by Micci. Posted in Time Warner Cable

Time Warner Cable (NYSE: TWC) and Telemundo’s Gaby Espino have joined forces once again to produce a series of television spots promoting how El Paquetazo, a Digital TV package that provides channels catering to the Hispanic community,  High Speed Internet, and Whole House HD DVR can help Hispanics to live life their way. The commercials are scheduled to air across Time Warner Cable’s top Hispanic markets until the end of the year.

The new spots illustrate how Time Warner Cable is delivering advanced technologies to give Hispanics a better entertainment experience from the comfort of their home. “We are excited to continue to help connect our Hispanic customers with the entertainment they are most passionate about, and offer them relevant products at a good value. This campaign further shows Hispanic customers how our products and services can help enrich their experience and fit seamlessly into their everyday lives,” said Marisol Martínez, Senior Director of Target Marketing at Time Warner Cable.

The campaign promotes a double-play bundle that includes El Paquetazo, which has a robust line-up of English and Spanish language programming as it continuously adds channels to serve the needs and interests of Hispanic customers, and reliable, high speed internet. Furthermore, it includes value-added features such as access to more than one thousand WiFi hot spots, more Spanish-language channels in HD than ever before and the Lo Mejor On Demand channel at no extra cost to digital cable subscribers. Time Warner Cable recently enhanced once again the programming lineup of El Paquetazo to include the following new channels that Hispanics love to watch and enjoy:

  • AyM Sports, a 24/7 Mexican sports channel
  • CB Tu Televisión Michoacán, one of the leading networks in Michoacán, MX
  • Telefórmula, live television stream of relevant news, sports and entertainment
  • Lifetime Movie Network, the second highest rated English-language women’s channel

 

Additionally, the campaign highlights the optional Whole House HD DVR, which offers customers flexibility, convenience and enhanced accessibility to recorded programming throughout their home.  Now Hispanic customers who also order Whole House HD DVR have the ability to watch their recorded programs in any room and start a program in one room and finish watching it in another room, without having to restart the program. The new technology also provides customers with the ability to store up to 75 hours of high definition (HD) programming.

“I am so excited to partner with Time Warner Cable to produce another series of commercials, given the company’s commitment to constantly evolve their products to address the needs of the Hispanic community,” said Gaby Espino, Telemundo actress, celebrity and supermodel.

Copyright © 2011 Micci Media