Time Warner Cable Celebrates Hispanic Heritage Month By Empowering Customers With Access To Latin Sensation Don Omar And Universal Pictures’ Box Office Blockbuster Fast Five

Time Warner Cable is kicking off its Hispanic Heritage Month celebration by offering its customers opportunities to express their passion for music and movies, in partnership with Latin reggaeton sensation Don Omar.

To celebrate the Hispanic Heritage Month campaign, and extending through November, Time Warner Cable has launched “The Fast Five Challenge.” In addition to TV spots that will feature Don Omar as the spokesperson, “The Fast Five Challenge” is based on Universal Pictures’ box office sensation Fast Five, which features Don Omar. The fifth and most successful film in the popular The Fast and the Furious franchise, Fast Five has generated over $600 million in global ticket sales since its debut in theaters last April.

Customers in the New York, Dallas and Los Angeles areas are invited to participate in an online sweepstakes through an interactive Facebook application on the MiCultura page at www.facebook.com/micultura. Entrants will be challenged to correctly order sequential scenes of the Fast Five movie for the chance to win a trip to one of the countries where The Fast and Furious films have been shot (Japan, Brazil, Dominican Republic or Mexico.) Three lucky concert ticket prize winners will also enjoy a trip to Los Angeles to be a part of a private reception with Don Omar. Additionally, customers can win concert tickets for Don Omar’s performance in their local area. The New York, Dallas and Los Angeles concerts will take place during the months of November and December. The Sweepstakes ends on November 5, 2011.

“This year’s Hispanic Heritage Month campaign helps us to further deliver on our customers’ love for music and movies,” said Marisol Martinez, senior director Acquisition Marketing at Time Warner Cable. “We enthusiastically work on connecting with our customers through ways that connect to the things that they are most passionate about. We are thrilled to work along side Don Omar to make this customer experience possible and to be able to provide the Fast Five movie on our On Demand platform.”

Time Warner Cable digital customers can watch all of the films in The Fast and Furious series, including Fast Five in both English and Spanish, on Movies On Demand. The films are located on the Movies On Demand channel under Fast and Furious option in the By Genre category. The Spanish version of Fast Five is available in the By Genre category under SAP option.