Time Warner Cable Makes $1 Million Commitment to Run Broadband Adoption PSAs

As part of its effort to promote the expansion of broadband services to all Americans, Time Warner Cable (NYSE: TWC) has pledged to carry $1 million worth of Public Service Announcements (PSAs) for the Broadband Opportunity Coalition (BBOC). The PSA series emphasizes the importance of broadband Internet adoption for economic success in the 21st Century economy, particularly for struggling communities.

Time Warner Cable will carry the PSAs in English, Spanish and five other languages during a two-year period beginning in 2012.

The PSAs are part of the BBOC’s National Broadband Adoption Awareness campaign. The campaign was funded by a $28.5 million Broadband Technology Opportunity Program (BTOP) grant from the National Telecommunications and Information Administration (NTIA). Funds for the BTOP grant are included in the American Recovery and Reinvestment Act of 2009.

BBOC is composed of five of the nation’s largest civil rights organizations: the National Urban League, National Association for the Advancement of Colored People (NAACP), National Council of La Raza (NCLR), Asian American Justice Center (AAJC) and the League of United Latin American Citizens (LULAC). The coalition teamed with the global non-profit One Economy to execute its adoption initiative. The Joint Center for Political and Economic Studies provides research support for BBOC and the Minority Media and Telecommunications Council is providing legal, policy and PSA placement support.

“Time Warner Cable recognizes the importance of broadband adoption for education, employment, and competitiveness in the digital age,” said Gail MacKinnon, Time Warner Cable EVP and Chief Government Affairs Officer. “Promoting broadband adoption through BBOC’s PSAs will reinforce our efforts to reach out to the communities we serve.”

“There are far too many Americans unaware of the relevancy and importance of broadband,” said Rey Ramsey, Co-Chairman BBOC/Founder and Chairman of the Board, One Economy Corporation. “This generous contribution from Time Warner Cable will enable us to reach the population that is most in need of maximizing the full potential of technology and broadband.”